Posted on Leave a comment

China Drone Factory Certification Guide: CE / FCC / UN38.3 Explained for 2026 Importers

If you’re importing drones from China in 2026, the single most underestimated cost category isn’t manufacturing or shipping — it’s certification. A USD 1,200 consumer drone that ships without proper CE paperwork can sit in a Rotterdam port for 8 weeks at a daily demurrage of EUR 110. A USD 15,000 industrial UAV without UN38.3 will be denied air freight entirely and forced onto a 35-day sea route, breaking just-in-time delivery contracts. This guide walks through the eight certifications every serious drone importer must understand, what they actually test, and how to ask your supplier for compliant paperwork.

1. The eight certifications that matter for drones

Drone importers routinely work with these certifications. Most products need at least five. Industrial SKUs need seven to eight. We list them by category — radio, electrical, battery, environmental, quality.

CertScopeRequired byMandatory for
CE-RED (Radio Equipment Directive 2014/53/EU)2.4 / 5.8 GHz transmitters, RF emissionsEUAll drones sold in EU
FCC Part 15RF emissions, unintentional radiatorsUS (FCC)All drones with electronics sold in US
RoHS 2 / RoHS 3Heavy metals (Pb, Hg, Cd, Cr6+, PBB, PBDE)EU + some US statesAll electronic products
UN38.3Lithium battery transport safetyIATA / IMOAll shipments with lithium batteries
MSDS (Material Safety Data Sheet)Cell chemistry, handling, fireAir / sea / ground freightAll lithium battery shipments
ISO 9001:2015Quality management systemBuyers, retailers (Tier-1 EU retailers usually require)Factory-level cert
BSCI / SA8000Social compliance auditEU retailers (large)Factory-level social audit
KC / PSE / RCMRegional RF / electricalSouth Korea / Japan / AustraliaCountry-specific retail

The first six are non-negotiable for any B2B shipment. The last two (KC / PSE / RCM) are required only when shipping to those countries — and they’re typically obtained aftermarket.

2. CE-RED vs CE-EMC vs CE-LVD: the difference that blocks ports

CE is a single compliance mark, but it covers multiple directives. The three most relevant to drones:

  • CE-EMC (Electromagnetic Compatibility, 2014/30/EU) — covers electromagnetic emissions from your drone’s electronic components.
  • CE-LVD (Low Voltage Directive, 2014/35/EU) — covers electrical safety for devices operating from 50–1000V AC or 75–1500V DC. Most consumer drones run on battery, below LVD threshold, so LVD often doesn’t apply.
  • CE-RED (Radio Equipment Directive, 2014/53/EU) — covers radio transmission: 2.4 GHz, 5.8 GHz, GPS receivers, telemetry, OcuSync equivalents. This is the directive every drone needs.

The trap: many Chinese factories supply a CE test report covering only EMC and LVD. The drone has a transmitter, so the report doesn’t cover it. EU customs (especially Netherlands, Germany, Belgium) will hold the shipment. We’ve seen this happen four times in 2024–2025 with different B2B partners. Ask specifically: “Do you have CE-RED test report, or CE-EMC and CE-LVD only?”

3. UN38.3: the paperwork that makes or breaks your lithium shipment

UN38.3 is the UN Recommendation on the Transport of Dangerous Goods test for lithium batteries. Every shipment containing lithium batteries requires:

  1. UN38.3 test report for the cell model used in your battery pack
  2. MSDS (Material Safety Data Sheet) listing cell chemistry, voltage, capacity, weight, handling instructions
  3. Air Waybill marked “DG Class 9” if shipping by air (DHL, FedEx, UPS) — your forwarder must book this correctly
  4. Strong outer packaging preventing short-circuit, with exposed terminals covered

UN38.3 testing must be done by an accredited lab, and it’s per cell model — not per SKU. If your drone uses two different cell suppliers, you need two reports. If a firmware update changes the BMS or charger, you may need a re-test.

Critical question to ask the supplier: “Which cell brand and model is in the production batch I’ll receive? Has that specific cell model passed UN38.3 within the last 12 months?”

4. FCC Part 15: the US entry ticket most Chinese factories get wrong

FCC Part 15 regulates unintentional radiators (anything that emits radio frequency as a side effect of operation) and intentional radiators. All drones are intentional radiators. FCC requires:

  • An accredited US lab (FCC-listed Telecommunication Certification Body, or TCB) test for the transmitter and any peripheral wireless
  • A separate filing with the FCC OET (Office of Engineering and Technology) and a unique FCC ID number printed on the product or in the user manual

The trap: Chinese factories often share one FCC ID across multiple SKUs that look similar but actually have different RF modules. The result: only the SKU that matches the actual test report is legal to sell. Ask for “the unique FCC ID matching this SKU’s RF module” — not a generic FCC ID for the brand.

5. RoHS 3: the silent compliance tax you can’t ignore

RoHS 3 (Directive 2015/863, added four phthalates to the original six restricted substances) applies to almost every electronic product. The test is fast and cheap — usually USD 200–400 per SKU — but the failure rates are real:

  • Lead in solder (older factories)
  • Brominated flame retardants in PCB laminate
  • Phthalates in soft-touch plastic (grips, camera housings)

Most retailers won’t accept a product without a RoHS test report. Make it part of every supplier’s quotation — the cost is real but small, and avoiding it delays shipping more than paying for it.

6. ISO 9001 and BSCI: factory-level audits that unlock Tier-1 retail

Two factory-level certifications matter most for B2B sales:

ISO 9001:2015 — Quality Management Systems

Standardised quality process documentation. Required by most Tier-1 retailers in EU and Australia. Expected renewal: every 3 years.

BSCI (Business Social Compliance Initiative)

Social audit covering working hours, worker safety, no-child-labour, etc. Required by EU retailers like Lidl, Aldi, Carrefour, and most specialty chains. Renewed annually.

If you’re pitching to large retail chains, both audits must be current. Ask the factory for the auditor name, audit date, and certificate number — and verify on the auditor’s website. Out-of-date BSCI certificates are common, and a retailer’s compliance team will check.

7. Country-specific certs: KC / PSE / RCM

If you’re distributing outside US + EU + China, three regional certs commonly arise:

MarketCertLead timeCost (typical)Frequency
South KoreaKC4–6 weeksUSD 1,500–3,000 / SKUPer SKU per shipment family
JapanPSE (round mark)2–4 weeksUSD 800–2,000 / SKUPer SKU
AustraliaRCM (SAA + ACMA)3–6 weeksUSD 1,200–3,500 / SKUPer family
BrazilANATEL6–10 weeksUSD 2,500–6,000 / SKUPer SKU

For MOQ 50+ units, KC / PSE / RCM are usually funded by the importer. For MOQ 500+, factories may absorb the cost as part of the deal. Negotiate this explicitly in your OEM contract.

8. The seven-question cert audit before you place any order

Before payment confirmation on any first-time order, ask the supplier these seven questions. If the answer to any is “we’ll get it later” or “we have a similar one,” walk away.

  1. CE-RED: do you have a CE-RED test report for the actual transmitter in this SKU? (Not CE-EMC / CE-LVD.) What lab? What date? What model number?
  2. FCC Part 15: what’s the unique FCC ID? Which TCB issued it?
  3. RoHS 3: do you have a RoHS test report listing all six restricted substances + four phthalates?
  4. UN38.3: what cell brand + model number is in the production battery? Show me the UN38.3 report for that specific cell. When was it issued?
  5. MSDS: do you have an MSDS for the production battery?
  6. ISO 9001: certificate number? Issuing registrar? Issue date and expiry?
  7. BSCI / SA8000: latest audit by which third party? What grade (A / B / C / D / E)? If older than 12 months, when’s the next?

A factory with all seven answers ready is a real OEM partner. One that’s slow to answer any of these questions is, in our experience, cutting corners elsewhere.

9. How we handle cert paperwork at DJL Drone

For every OEM quote we issue, our standard paperwork bundle includes:

  • CE-RED test report (specific to the SKU’s transmitter module)
  • FCC Part 15 grant + FCC ID
  • RoHS test report (6 + 4 substances)
  • UN38.3 report + MSDS for the production battery cell
  • ISO 9001:2015 certificate (factory)
  • BSCI audit report (factory, refreshed annually)
  • Commercial invoice with HS code advisory (matched to your destination)
  • Packing list, certificate of origin (Form A for EU GSP, Form E for ASEAN where applicable)

For destinations requiring KC / PSE / RCM / ANATEL, we offer aftermarket cert services at cost — lead times 2–10 weeks depending on country. For US/EU/UK, the standard bundle is included in your quote.

10. Next steps: send us your destination, and we’ll send the right paperwork

Tell us which countries you’re selling into, your expected SKU family (consumer, industrial, agriculture, delivery), and your annual volume. We’ll reply within 24 hours with a 1-page “cert scope” document listing exactly what paperwork applies to your shipment — and which we’ll cover, which you’ll need to source aftermarket, and what the expected timeline / cost looks like. Open an OEM inquiry →

For the full process — from spec lock to pre-production sample to shipping — see our OEM Drone Manufacturing 2026 Buyer’s Guide. For product-line architecture (consumer vs industrial vs hybrid), see the Industrial vs Consumer Drones Buyer Guide.

Posted on Leave a comment

Industrial vs Consumer Drones: A 2026 Product Line Guide for B2B Importers

If you’re a drone distributor, retailer, or industrial operator planning your 2026 product line, the split between consumer drones and industrial UAVs is the single most important decision you’ll make. Choose wrong and you’ll burn $80,000+ in unsold inventory. Choose right and you’ll compound a defensible channel position in your home market for the next five years. This guide walks through the criteria we use every day when advising our OEM partners on product-line architecture.

1. The market split in 2026, in plain numbers

Two trusted forecasts diverge on category definitions but converge on growth:

  • Consumer drones (under $1,500 retail, typically 250 g–900 g, sold via retail and e-commerce). Skydio / DJI consumer line / Autel Evo define the segment. Forecast: USD 8.4 B by 2028, 6.8% CAGR (Drone Industry Insights, 2025).
  • Industrial UAVs (over $1,500 retail, payload-bearing, sold via B2B channel). DJI Agriculture / DJI Mavic Enterprise / Autel EVO II / Skydio X2 / Parrot Anafi define the segment. Forecast: USD 23 B by 2028, 12.4% CAGR (Mordor Intelligence, 2025).

The industrial segment is growing nearly twice as fast. That gap matters because distributors who only stock consumer SKUs are now seeing same-store growth flatten, while B2B-focused distributors are growing 18–25% YoY. If you’re starting a new line in 2026, the math favors a hybrid approach — but the way you structure that hybrid is where the real decisions live.

2. Consumer vs industrial: the six axes that actually differ

Forget product specs for a moment. Here’s how the two categories differ across the dimensions that matter most to a distributor’s P&L:

DimensionConsumer droneIndustrial UAV
Typical ASP (retail)USD 250 – USD 1,200USD 2,000 – USD 25,000
Typical weight250 g – 900 g2 kg – 25 kg
Buyer personaHobbyists, gift, content creatorsFarmers, surveyors, inspection teams, emergency services
ChannelRetail, e-commerce, big-boxB2B direct, system integrator, distributor
Sales cycle7-day decision30–180 day decision
Margin20–35%35–60%
Warranty burdenHigh (returns & repairs)Low–medium (mostly airframes)
Cert scopeCE / FCC / RoHS (consumer)CE-RED / FCC Part 15 / UN38.3 / RTCA / KC / PSE
After-salesEnd-user supportOperator training + payload integration
Inventory turn4–8 turns/year1–3 turns/year

The two categories are different businesses, not different SKUs. A distributor who treats them as one “drone line” will mis-allocate marketing budget, sales effort, and warehouse space.

3. The five product-line architectures we see working

Across 600+ OEM discussions over the last three years, we see five recurring product-line architectures among our B2B partners. Each has different capital, channel, and certification requirements.

Architecture A: Pure consumer (beginner + mid-tier)

Three to five SKUs in the USD 200–800 range, bundled with accessories and color options. Targets casual hobbyists and gift purchasers. Competes on retail presence and price. Lowest capex, highest inventory risk, smallest margin per unit.

Best for: distributors who already have retail or e-commerce shelf space and want category diversification at low cost.

Architecture B: Pure industrial (one or two verticals)

Two to three SKUs in the USD 5,000–25,000 range, focused on one vertical (survey, agriculture, inspection, or delivery). Includes payload integration, training, and after-sales. Highest unit margin, longest sales cycle, requires domain expertise in-house.

Best for: established B2B distributors with vertical-specific customers (e.g., precision agriculture dealers, surveying consultancies).

Architecture C: Consumer entry + industrial upmarket (recommended for new entrants)

Two entry-level consumer SKUs (USD 200–500) + one mid-tier industrial SKU (USD 3,000–8,000). Customer acquisition starts with the consumer line (lower friction, retail purchase), then upgrades to industrial B2B. Compounding channel, but requires running two marketing funnels in parallel.

Best for: distributors new to drones who want to learn the B2B channel without betting the whole business on it.

Architecture D: Pure OEM/ODM for other brands

Skip retail entirely. Offer to white-label for other distributors or retailers under their brand, color, firmware. Focus on operational excellence — quality, lead time, paperwork. Steady margins, no retail marketing overhead, but you’re invisible to end-buyers (good if you don’t want brand exposure).

Best for: factories or trading companies that don’t want to invest in brand-building.

Architecture E: Hybrid consumer + industrial + services

Full SKU range (consumer + surveying + agriculture + delivery), plus operator training, payload integration, repair service, and rental programs. The most ambitious. Highest total revenue, highest complexity, requires scaling from USD 500K to USD 5M in committed capital.

Best for: long-term players who can afford the operating expense and want defensibility from the integrators.

4. Three certification traps that kill industrial imports

If you’re tempted by the industrial segment, three paperwork errors sink more distributors than quality issues:

  1. CE-RED vs CE-EMC vs CE-LVD. All three are CE, all use the CE mark. But a drone needs CE-RED (Radio Equipment Directive) for the wireless link — not just CE-EMC or CE-LVD. We’ve seen orders held at EU ports because the supplier’s test report was for the wrong CE module.
  2. UN38.3 + MSDS per cell model. Every battery shipment needs a UN38.3 test report per cell model (not per SKU). If your supplier uses two different cell suppliers for the same SKU, you need two test reports. Customised SKUs or firmware updates often change cell suppliers — make sure your paperwork matches the production batch.
  3. HS code misclassification. Consumer drones typically ship under HS 8806 21 / 8806 29 (USD 8 in US, USD 2.5–4.5 in EU). Multispectral survey drones may fall under 9006 91 or 8525 81. Misclassification = a 4–8% duty penalty, often only discovered at the destination port. DJs provide HS code advisory on every commercial invoice — use it.

5. How to validate a category before committing 50+ units

Before placing a stocking order, run this five-step validation against the supplier:

  • Spec sheet cross-check. Compare their claimed specs against DJI / Autel benchmarks in the same price band. A USD 800 consumer drone claiming 60-minute flight time is unrealistic — flag the supplier.
  • Sample unit. Order one unit at full retail price (DO NOT use the “sample” word — that implies free or discounted units and triggers Chinese export compliance friction). Test fly it for at least two weeks in your target conditions: high humidity, dust, cold, hot.
  • Factory audit. Ask for an SGS / BV / TUV factory audit report. If they refuse or share only a Chinese-language version, walk away.
  • PPAP (Production Part Approval Process). For industrial SKUs, request the PPAP bundle. It includes design records, process flow, control plan, MSA, and initial process studies. Not having one means you’re the risk-tester.
  • Backward integration evidence. For industrial, ask: do you do the flight controller and ESC design yourselves, or buy from third-party? A factory that buys its heart-of-system from someone else is a packaging operation — not an OEM.

6. The OEM/ODM math: how MOQ tiers shift your margin

One trap we see: distributors stock 200 units of a consumer SKU at a 22% margin, then ask the factory to drop the price because they’re placing a 500-unit re-order. The factory cannot go below 100-unit MOQ tier pricing — and the distributor’s margin slips. Plan MOQ tiers in advance:

TierMOQTypical FOB discount vs 50-unitTypical buyer’s margin uplift
Starter50 units0%22–28% retail margin
Volume200 units8–14%32–40% retail margin
Bulk500+ units18–26%40–55% retail margin (mostly wholesale, less retail)
Custom1,000+ units or ODM22–32% + tooling amortization55–70% (your own brand)

The crossover point where your own brand becomes viable is around 800–1,200 units per SKU per year (depending on average retail price). Below that, white-label is usually more profitable. Above that, building your own brand starts to pay back tooling costs within 8–12 months.

7. A real product-line example: how our Brazilian partner grew from 80 to 600 units / year

One of our Brazilian distributors went from 80 units/year to 600 units/year in 18 months with the following structure:

Year 1 architecture: Two consumer entry-level SKUs (USD 199 and USD 299 retail), sold through a Brazilian e-commerce platform and 12 retail stores. 80 units total in 12 months. Margin 25%.

Year 2 transition: Added one mid-tier industrial agriculture drone at USD 8,400 retail. Used the consumer channel’s existing customer database to cold-email farming cooperatives. Sold 220 units of the agricultural drone in the first 9 months — plus a spike in consumer drone sales from the same farming families buying consumer drones for their teenage children. Margin 42% on industrial, 28% on consumer.

Current architecture (Year 3): Three consumer SKUs, two industrial SKUs, plus an agreement with two local surveying consultancies for joint-quoting. Total 600 units/year with a 38% blended margin. The consumer line funds inventory cash flow; the industrial line funds R&D and brand investment.

This is the architecture pattern we recommend to most new entrants: start narrow, expand horizontally once you have one revenue engine working.

8. How to start a conversation with us

Send us a one-page brief: target market, MOQ target per SKU, your existing retail or B2B channels, and the certifications you need. We’ll reply within 24 hours with a 3-SKU starter line (one consumer, two industrial or one consumer, one industrial, depending on your vertical) plus sample pricing and lead time. Open an OEM inquiry →

For the full process — sample approval, custom branding, paper-flow, and shipping logistics — see our OEM Drone Manufacturing 2026 Buyer’s Guide.

Posted on Leave a comment

OEM Drone Manufacturing in China: The 2026 B2B Buyer Guide

If you’re a drone distributor, importer, or industrial buyer evaluating Chinese OEM partners, 2026 is the year to think differently about sourcing. The global commercial drone market is forecast to cross USD 54 billion by 2030 (Grand View Research, 2025), and nearly 70% of that hardware will be designed, assembled, or component-supplied in China. The winners aren’t the biggest factories — they’re the ones with the cleanest OEM process, the most transparent MOQ, and the strongest post-shipment support. This guide walks you through exactly what to look for, and how DJL Drone structures every B2B engagement.

1. Why China still leads OEM drone manufacturing in 2026

Three structural advantages keep China at the center of the drone supply chain:

  • Vertically integrated supply chain. From carbon-fiber airframes and brushless motors to flight controllers and image-transmission modules, 80%+ of the bill of materials is sourced within 200 km of the Shenzhen–Dongguan–Zhongshan corridor.
  • Engineering talent at scale. A new generation of drone engineers trained on platforms like DJI, Autel, and EHang has built an OEM workforce that rivals Eastern Europe on cost and Southeast Asia on speed.
  • Regulatory clarity. China’s CAAC issued clear Part I/II/III manufacturing certifications, and export-grade factories now routinely hold ISO 9001, BSCI, CE, FCC, RoHS, UN38.3, and MSDS in parallel.

That combination is what allows a properly run Chinese OEM to deliver a 50-unit branded drone in 3–5 days for in-stock SKUs and a 500-unit custom-configured UAV in 25 days — something no Western contract manufacturer can match on price or speed.

2. What “OEM/ODM” actually means (the terms get misused)

Buyers often confuse OEM and ODM. Here’s the precise distinction, and how DJL Drone prices each path:

ModelWhat we customizeTypical MOQLead timeBest for
OEM (build to your spec)Color, logo, firmware branding, accessory bundle, packaging50 units3–5 days (in-stock) · 7–10 days (firmware swap)Distributors with existing retail channel
ODM-hardwareAbove + custom airframe, payload, motor, battery200 units15–25 daysIndustrial / agricultural / inspection operators
ODM-firmware / fullAbove + ground control software + app/SDKFrom 1 unit (existing SKU)20–40 daysBrands entering consumer/industrial market

Most importers underestimate the MOQ tier they actually need. If you only need a color and a logo, 50 units is fine. The moment you ask for a custom arm material, you’re in the 200-unit ODM-hardware tier — and that’s where lead time, tooling cost, and engineering review all change.

3. The 6-step OEM process at DJL Drone

Every OEM order at DJL Drone follows the same six-step process. We’ve refined this over five years and 600+ branded shipments to EU retail chains, US distributors, and Brazilian agricultural cooperatives.

  1. Discovery (1–3 days). You send us your target market, product positioning, MOQ target, certification requirements, and price band. We recommend the matching SKU and ship a sample within 72 hours.
  2. Spec lock (3–5 days). Once you confirm color, logo placement, firmware features, packaging, and accessory bundle, we lock the BOM. No further spec changes are accepted after this point without a written change order.
  3. Pre-production sample (3–5 days). We produce a golden sample. You fly-test it, inspect the finish, and approve. This sample is then physically stored in our warehouse as the reference for your entire production run.
  4. Production run (5–15 days). Lines run on three-shift rotation. Every batch passes visual, electrical, and flight-test QA. Random-sample pull rate is 10%; for orders above 500 units we run 100% flight test on every unit.
  5. Pre-shipment inspection. Three options: (a) DJL factory self-inspection report, (b) customer-side QC team on-site, or (c) third-party SGS/BV/TUV inspection. Most EU buyers use (c); cost is ~USD 350 per man-day.
  6. Shipping & handover. We pack to IATA/IMDG standards, prep the commercial invoice, packing list, and the certification bundle (CE/FCC/UN38.3/MSDS/BSCI), and hand the lot to your nominated forwarder at our warehouse in Shandong. Typical lead: 5 days by DHL/FedEx for samples, 25–35 days by sea to US/EU ports.

4. Pricing & MOQ — how to read a quote

Two things to look at in any OEM quote: the landed cost and the all-in landed cost. Landed cost = FOB price + freight + duty. All-in landed cost = landed + after-sales reserve + warranty reserve.

For a typical 200-unit AE86 Pro Max 8K consumer drone OEM order configured for EU retail, here’s how the price breaks at DJL Drone (mid-2026 pricing):

  • FOB Qingdao (our facility): USD 218 / unit (vs. USD 248 single-unit retail baseline)
  • Branding (logo + retail packaging): included at 200-unit tier
  • CE/FCC/RoHS paperwork bundle: included; per-region (KC/PSE/RCM): USD 4/unit each
  • Custom firmware feature (one-off integration): USD 1,800 flat engineering fee

As a rule of thumb, if your distributor-tier price-per-unit is more than 1.6× the unit FOB cost, you have a healthy margin. If it’s under 1.4×, you’re leaving money on the table — either renegotiate MOQ tiers or review your channel markup.

5. Logistics & customs — the part most importers underestimate

Three failure modes kill more Chinese drone imports than any quality issue:

  1. Battery compliance (UN38.3 + MSDS). Every single shipment containing lithium batteries needs the UN38.3 test report (per cell model) and an MSDS. If your forwarder doesn’t book the air waybill as “DG Class 9”, you get a port hold.
  2. Frequency-band compliance. 2.4 GHz, 5.8 GHz, and 1.2 GHz are the bands used by consumer drones. EU buyers need CE-RED certification; US buyers need FCC Part 15. We pre-test every SKU so the paperwork is ready, but custom firmware integrations need re-testing.
  3. HS code classification. Most consumer drones ship under HS 8806 21 or 8806 29. Multispectral survey drones may fall under 9006 91 or 8525 81. Misclassification = duty penalty. DJL provides HS code advisory on every commercial invoice.

6. Risk & mitigation — what good OEM partners look like

A five-question factory fitness test before you wire any deposit:

  • Can they send a current third-party factory audit report (SGS/BV/TUV)?
  • Can they name the cell and BMS model on every quoted SKU?
  • Do they carry product liability insurance with a coverage statement?
  • Will they accept TT 30/70 (deposit / balance after pre-shipment inspection)?
  • Do they have a written 1-year warranty on motors, ESCs, and flight controllers?

DJL Drone answers yes to all five. We’re headquartered in Shandong, China, run a 6,000 m² smart factory with in-house R&D and assembly, hold CE/FCC/RoHS/ISO 9001/BSCI, ship to 50+ countries, and offer 24/7 remote diagnostics via TeamViewer.

7. Ready to start? Send your spec.

Send us your target market, MOQ, certification requirements, and the SKU family you’re interested in (consumer/industrial/agricultural/delivery). We’ll send back a detailed quotation within 24 hours, plus a sample in 72 hours via DHL/FedEx. Open an OEM inquiry →

Or jump straight to our product catalog — every SKU has an OEM/ODM MOQ tier visible on the page.